Originally from Albany, OR, Jerica accidentally fell into basketball at 10 years old after winning a free throw contest with minimal effort or skill. Falling in love with the game, she excelled through AAU, High School, and College. After attending UCLA on a basketball scholarship, Jerica transferred home after her freshman year to play for San Diego State University under legendary coach Beth Burns.
While finishing her degree from SDSU, Jerica found passion in coaching high school girls’ basketball. Her experience as an athlete fostered remarkable and inspiring relationships with the players both on and off the court. As she transitioned from being a part-time coach to full-time entrepreneur, she continues to find solace in visiting the teams and players she used to coach, even assisting with practice and games from time to time.
As an athlete and coach, it only makes sense that the values, resources and network garnered through sports has carried over to her business career. It is Jerica’s innate ability to relate to her clients in sports that separate her from others in the industry. It can be said, once an athlete always an athlete.