2017 San Diego Business Woman of the Year
2017 San Diego Business Woman of the Year
Former athlete and current entrepreneur, Jerica Williams is uniquely versed in the sports and non-profit industries from both the athletic and business perspectives. Named San Diego’s Business Woman of the Year in 2017 and Chief Marketing Officer of Q4 Sports, she is often referred to as professional connector, proven to develop businesses while bridging the gap between sports and community.
Once a basketball stand out, Jerica would capitalize on her playing career at UCLA and San Diego State by cultivating relationships with other athletes and sports professionals, inevitably catapulting her into a professional business career.
In 2013, Jerica launched JACE, an independent consultancy for business development, marketing, branding and public relations. Jerica has proven to strategically execute innovative marketing strategies leveraging all avenues of business. Creating a culture of transparency and integrity, Jerica's mission is to help others succeed.
Her purpose, passion, and work can be summarized in this Marianne Williamson quote,
“There is room for everyone to be successful.”
From keynotes to panels, Jerica Williams travels the country to speak of her role as a business executive in sports, philanthropy, former athlete, mother and woman. From a struggling single mom to a top sports executive, Jerica aims to inspire people of all ages who can relate to and register with, allowing them to see the light within themselves.
Jerica continues her journey with audiences, providing a relatable and practical blueprint for personal, spiritual and work success.
For Booking or Interviews, please use CONTACT form.
There was no moment that made Williams want to work in sports philanthropy because before she even knew what philanthropy meant, she was doing it. When she started playing basketball at the age of ten, she would constantly volunteer at the YMCA to work with younger children. She’d always been an advocate for community service. Williams found philanthropy as a voluntary act because she wanted to be a part of it.
Williams launched JACE, a full-service agency focused on branding, public relations and strategic partnerships created to bridge the gap between community and sports. Williams continues to be an innovator in the philanthropic world by maximizing her professional expertise to bring more visibility to community platforms. Examples of her philanthropic work include;
Community Relations Consultant to Professional Athletes, assisting current and former professional athletes to create foundations and leverage community initiatives.
Founder of Live4Gen, an organization dedicated to raising breast cancer awareness and increasing prevention in the community while honoring Genevieve Costello, Jerica’s friend and former teammate.
Organizer of Project HoUSton, created as a CALL TO ACTION for San Diego residents (and beyond), to provide support relief efforts for victims impacted by Hurricane Harvey
Originally from Albany, OR, Jerica accidentally fell into basketball at 10 years old after winning a free throw contest with minimal effort or skill. Falling in love with the game, she excelled through AAU, High School, and College. After attending UCLA on a basketball scholarship, Jerica transferred home after her freshman year to play for San Diego State University under legendary coach Beth Burns.
While finishing her degree from SDSU, Jerica found passion in coaching high school girls’ basketball. Her experience as an athlete fostered remarkable and inspiring relationships with the players both on and off the court. As she transitioned from being a part-time coach to full-time entrepreneur, she continues to find solace in visiting the teams and players she used to coach, even assisting with practice and games from time to time.
As an athlete and coach, it only makes sense that the values, resources and network garnered through sports has carried over to her business career. It is Jerica’s innate ability to relate to her clients in sports that separate her from others in the industry. It can be said, once an athlete always an athlete.