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The Entrepreneur


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The Entrepreneur


Principal of JACE, Jerica is uniquely versed in sports and nonprofit industries from both the athletic and business perspectives. A former athlete and current entrepreneur, she is often referred to as professional connector, proven to bridge the gap between sports and non-profits.  Her passion for helping others shows in her business acumen of developing and executing long term partnerships.
 

Experienced branding expert, publicist, community events executive and philanthropist, Jerica has a proven track record in driving innovative communication and public relations strategies for professional athletes and non-profit organizations.  She has demonstrated success in improving brand image accomplished through planning, strategic thought leadership, developing charitable initiatives and event execution.


 

Jerica joined Duke Law Sports & Entertainment Law Symposium as a guest speaker on the Athlete Activism panel. 

Duke University - Sports & Entertainment Law Symposium


Her purpose, passion, and work can be summarized in this Marianne Williamson quote,

“There is room for everyone to be successful.”

 

Jerica partners with Q4 sports


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The Philanthropist


The Philanthropist


 

I founded Live4Gen in 2013 after my former teammate and friend Genevieve Costello, lost her battle to breast cancer at age 26.  As a former athlete, I participated in many “Think Pink” breast cancer campaigns, from wearing pink jerseys and socks to attending fundraisers. It wasn’t until we lost Gen that I understood the massive affect breast cancer has on our society. Now, wearing anything pink has profound meaning.  Every day I spent with Gen, she inspired me to attack life with everything I had. In honor of her and the impact she left on me and anyone who knew her, I push Live4Gen to help ensure her legacy lives on while assisting in finding a cure for breast cancer.

Live4Gen is dedicated to raising breast cancer awareness and increasing prevention in the community while honoring Genevieve Costello.  Diagnosed with stage IV breast cancer in April of 2013, Gen lost her battle three weeks later at the age of 26.  The mission of Live4Gen is to raise awareness and funds that will create and launch programs and initiatives in the San Diego community, providing breast cancer education and resources to young women under the age of 30.


Visit Live4Gen.org to learn more.



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The Coach & Athlete


The Coach & Athlete


Originally from Albany, OR, Jerica accidentally fell into basketball at 10 years old after winning a free throw contest with minimal effort or skill. Falling in love with the game, she excelled through AAU, High School, and College. After attending UCLA on a basketball scholarship, Jerica transferred home after her freshman year to play for San Diego State University under legendary coach Beth Burns.

While finishing her degree from SDSU, Jerica found passion in coaching high school girls’ basketball. Her experience as an athlete fostered remarkable and inspiring relationships with the players both on and off the court. As she transitioned from being a part-time coach to full-time entrepreneur, she continues to find solace in visiting the teams and players she used to coach, even assisting with practice and games from time to time.

As an athlete and coach, it only makes sense that the values, resources and network garnered through sports has carried over to her business career. It is Jerica’s innate ability to relate to her clients in sports that separate her from others in the industry. It can be said, once an athlete always an athlete.